What Place for the Celebrity Speaker?
Saturday, February 13th, 2010The force of celebrities is undeniable. They sell magazines, papers and they lead us all to switch on and tune in daily. They control the clothing people wear, the shampoo consumers use as well as the foods we consume, or do not. Precisely what, then, is the point of the celebrity speaker within our already celebrity obsessed culture? Surely the many more subtle endorsements, or rather the more conventional ones, such as TV advertising campaigns and the like, are a reasonable intrusion into and influence on us without the famed becoming celebrity speaker at anything from political rallies, to store openings to charitable dinners?
The celebrity speaker is more and more prevalent and potent. Whether it be of their own accord or as a result of a big hire payment, it’s more popular than ever to see some kind of celebrity or other at events. Notable cases of stars turning speaker are that of Bob Geldoff and the army of celebrity crusaders with a conscience, using their popularity and influence to boost awareness of the predicament of the starving.
More recently than that, celebrity speakers seem to have been observed participating in more of a political function. There’s Jamie Oliver and his one-man war on unhealthy foods and even more recently there was the situation of Arlene Phillips engaging in governmental politics as the dance tsar.
No matter whether we like it or not, then, the celebrity speaker is more established today than ever before. No more do famous people merely have an effect on fashion and beauty; today’s celebrity speaker has a strong message. What use for the celebrity speaker? The young look up to celebrities and even the more adult people among us have to confess to being a bit fascinated with what they have to talk about. Their fame is appealing and they are role models, no matter whether we like it or not. So if the celebrity speaker can push forward a charity’s cause, send a clear message to improve the country’s wellness or perhaps stir up a little involvement in politics, then certainly they have got a purpose. And not just a role: a responsibility, to make use of their influence responsibly.